Well, that’s the million dollar question everyone has been asking themselves for quite some time now. The goal is to keep your business relevant on social media. You want to post things people can talk about, things people will share with their friends, things people can smile about or have a laugh.
You do not want to post the same boring promotional post day in and day out for example: “Come over to Danny’s Barbershop! Mention this post and get $10 off!” If you were to post a promotional post like this everyday people will unfollow you and eventually you will have nobody to share posts with.
The goal is to have the perfect mix of fun, informative, relevant and engaging posts. And sneak in some promotional posts when the time is right.